Andrea Csendom
Direction
UI/UX Design
Branding
Framer Development
[1]
Overview
Redesign and Framer development for cross-cultural researcher Andrea Csendom. I updated the logo and visual identity to reflect her unique global perspective, rooted in her Hungarian heritage and life in Japan. As this is a bilingual site, I also managed the English copy-editing and content optimization to ensure a seamless experience for both Japanese and English speakers.
[2]
Goals
The goal was to evolve the site into a more intuitive and visually engaging experience. By restructuring the content into a clear, multi-page format, I ensured that users can easily navigate through the latest updates and follow her expanding body of work with ease.
[3]
Insights
The site was evolved into a highly legible platform by organizing complex data into a minimal structure. Key content—YouTube videos and scholarly publications—is displayed in intuitive card galleries for easy discovery. By separating the Works page from the Home, I created a dedicated space that helps users stay focused on Andrea's high volume of professional achievements without feeling overwhelmed.
[4]
Outcome
The project was a success, with the client particularly pleased by the user-friendly update documentation and the elegant logo redesign. To empower her to manage her own content, I optimized the site using CMS and reusable components, ensuring that maintaining the high-quality design remains simple and intuitive.
Andrea Csendom
Direction
UI/UX Design
Branding
Framer Development
[1]
Overview
Redesign and Framer development for cross-cultural researcher Andrea Csendom. I updated the logo and visual identity to reflect her unique global perspective, rooted in her Hungarian heritage and life in Japan. As this is a bilingual site, I also managed the English copy-editing and content optimization to ensure a seamless experience for both Japanese and English speakers.
[2]
Goals
The goal was to evolve the site into a more intuitive and visually engaging experience. By restructuring the content into a clear, multi-page format, I ensured that users can easily navigate through the latest updates and follow her expanding body of work with ease.
[3]
Insights
The site was evolved into a highly legible platform by organizing complex data into a minimal structure. Key content—YouTube videos and scholarly publications—is displayed in intuitive card galleries for easy discovery. By separating the Works page from the Home, I created a dedicated space that helps users stay focused on Andrea's high volume of professional achievements without feeling overwhelmed.
[4]
Outcome
The project was a success, with the client particularly pleased by the user-friendly update documentation and the elegant logo redesign. To empower her to manage her own content, I optimized the site using CMS and reusable components, ensuring that maintaining the high-quality design remains simple and intuitive.